Benefit Auctions: How Benefit Auctioneers Raise Record Revenue?
Benefit Auctioneer Tom DiNardo sets record at Derby Day Benefit Auctions.
Have you ever asked yourself, “How do benefit auctioneers raise record revenue at benefit auctions?” From the general public’s perspective, they only see the auctioneer performing at the benefit auction itself. Unfortunately, and in many cases, this is all the benefit auctioneer does is just performs his chant at the benefit auction for one hour or less. This is not acceptable and the nonprofit should seek more from their benefit auctioneer.
As a professional benefit auctioneer for the past 20 years, I can personally attest that our role has changed and is continuously evolving. We are more than just benefit auctioneers. Where our nonprofit clients are concerned, we are also fundraising consultants, event planners, event managers, business partners, and confidants. In order for us to be successful in our careers we must respect our clients. In return our nonprofit clients must also respect us, our experience, our advice and our direction or instructions in order for their special event fundraiser to be incredibly successful.
This past weekend (May 5th) I presided over the 12th Annual Derby Day for my client. In the past my client had always used a “Volunteer Auctioneer”. Important Note #1: Many nonprofits foolishly believe that “Free” saves them money. The word “Free” is just another four letter word in my vocabulary that ultimately spells disaster as the nonprofit regrettably discovers after the event has concluded.
This year my client took a chance, paid my fee, and received a suite of services from my benefit auction company that ultimately lead them to their great success. Important Note #2: The classic definition of insanity – doing the same thing over and over again and expecting different results. My client followed most of my advice and the direction I provided to them through my fundraising consulting services. Through the fundraising consulting services I had provided to my client over the past nine months, my client had achieved the following: (1) A new live auction record! (2) Record setting Fund-A-Need program which went up by 34%. (3) A new silent auction record. (4) Miscellaneous records were also set in the client’s raffles, ticket sales, and their sponsorship dollars increased.
Conclusion: To make money you must spend money. Nonprofits should spend their money wisely and hire the benefit auctioneer that will truly deliver the best results for their future benefit auctions.
