As a professional benefit auctioneer for the past 20 years, I can personally attest that the role of benefit auctioneers has changed. We are more than just benefit auctioneers. We are also fundraising consultants, event planners, event managers, business partners, and confidants. In order for benefit auctioneers to be successful in their careers they must respect their clients, and in return our nonprofit clients must also respect us, our experience, our advice and our direction or instructions in order for their special event fundraiser to be incredibly successful.
How do benefit auctioneers raise record revenue at benefit auctions? From the general public’s perspective, they only see benefit auctioneers in the role of performing at the benefit auction itself. Unfortunately, and in most cases, this is all the benefit auctioneer does for his nonprofit client – just performing his chant at the benefit auction for one hour or less. In my opinion the nonprofit should not accept the services of a “bid caller” only, but instead seek more from their benefit auctioneer.
Nonprofits and charities should seek to partner with the benefit auctioneer in the development of event plans that ensures the fundraiser’s greatest success. Hire the the professional benefit auctioneer, not the hobbyist (free auctioneers). To make money you must spend money. Nonprofits should spend their money wisely and hire benefit auctioneers that will truly deliver the best results for their future benefit auctions.
Benefit auctioneers (the skilled, licensed, professionals) offer their clients a suite of services that ultimately lead them to success. Of course, a nonprofit can ignore this sage advice, but then they find themselves tangled in the classic definition of insanity – doing the same thing over and over again and expecting different results.
Wise charity and nonprofit clients will follow the advice and the direction provided to them by the contracted benefit auctioneer. What can these charities and nonprofits expect in return? Most of the time the charities will achieve the following: (1) A new live auction record! (2) Record setting Fund-A-Need program. (3) A new silent auction record. (4) Miscellaneous records achieved in the client’s raffles, ticket sales, and also their sponsorship dollars.